How Do You Tell When Something Is A Good Business Investment For You? | Cathy And Reid Facebook Live

by Reid on April 12, 2020

How Do You Tell When Something Is A Good Business Investment For You? | Cathy And Reid Facebook Live






Reid: Hello Facebook! It’s Reid Mihalko from with Cathy Vartuli from the and I’m wearing my sex geek summer camp T-shirt and this is going to be some business advice but first

Cathy: The carbs.

Reid: It’s my cheat day today and Cathy baked homemade cinnamon rolls. So if you are a fan of home baked goods please share what your favorite home-baked good is and….and then maybe I’ll select I’ll just come to your house and you can bake those things for me. Today is the carb day so also chime in where are you where are you chiming in from? Where you watching Facebook from today on this glorious carb

Cathy: Beautiful

Reid: loading day for me? We are walking around the neighborhood and it is beautiful out today in San Jose so

Cathy: The ice cream truck

Reid: Oh, the ice cream truck.

Cathy: Hang on

Reid: Hang on

Cathy: That’s carb. Do you want ice cream? He’s stopping

Reid: There’s the truck…..there’s the ice cream truck. Alright, so we’ll talk about how do you tell when something is a good business investment for you and not like as a sex educator like how do you know if your…..if your course is a good course to take or a workshop or a conference is a good workshop to go to?

Cathy: It’s really easy that you get caught up in the hype and just think that everything that….they sell things really well and make everything sound like the next best thing. I try to always go back to why am I doing this and how am I trying to serve people and will this solve a fundamental issue I’m having getting this out for people? So if I’m…had invested in Facebook’s ads recently because I want it I think that’s a really good way to reach people and that’s something that I think is holding me back because I’m not good at that.

Reid: Talk to the camera don’t talk to me.

Cathy: So I looked at it was is it something I think was fundamental to where I am in my business right now and what I want to achieve? Or is it something that sounds really good and that I will sit in my…on my computer or on my desk and just take up space?

Reid: Hit some emoticons if you’ve ever invested in a course or program and if and you still haven’t done it yet.

Cathy: Yeah.

Reid: And if I could hit the emoticon I would just be hit it and hit it

Cathy: Over, over, over

Reid: hit it and hit it.

Cathy: I call that hope in a box

Reid: Hope in the box.

Cathy: and Rick and I at have a whole bunch of stuff on that where people buy something and they’re actually are afraid to open it because of the hope anticipate. So if I buy this whatever program I have the hope that my business could be better and my life could be better and if I actually open it and try it, the hope might be gone like it may not help me learn as much as I wanted so I’m actually having that unopened it is like hoard….hoard hoardering…. hoarding some hope.

Reid: You hoard the hope rather than being able to be disappointed if the course fails.

Cathy: Right or if I can’t do it or I don’t you know like I don’t do it as well as I should have. There’s all these doubts that can come up. So I try not do hope in a box I have certainly done it in the past

Reid: Yup.

Cathy: but I try to look at will I have time to do it as well? That’s the big thing like there’s a lot of things I could do for my business right now but sleep is somehow required like I haven’t figured out how to give that up.

Reid: Anyway, I’m going to move on the other side here.

Cathy: Okay.

Reid: There’s the camera shadow keeps hit you on the face.

Cathy: Oh.

Reid: Here we go, much better.

Cathy: So, do I have the time is it going to help me reach the people I want to reach but will make a difference in their lives and mine? And then is the price point something that feels justified and something that fits my budget?

Reid: And how do you feel about like… the price of something and if it’s a good deal or not like how does….how do deals for a good

Cathy: I’m human they’re throwing in really cool bonuses and honestly I’ve bought the thing….things before because the bonuses were so good. I actually wanted the bonus there was a Frank Kern program I wanted and if you have a bonus that was really powerful about webinars that I wanted and the program wasn’t that expensive

Reid: Uhuh.

Cathy: so I bought the base program really for the bonus I was going to get.

Reid: Okay.

Cathy: And I certainly love getting a deal I think most people do but is it I tried to look at the people that teach it I mean to talk to someone who’s already taking a class for them or hopefully I’m taking a class for them or read some of their stuff. If it’s not logical and more laid out it doesn’t matter how much of a good deal it is. I don’t learn well from people who are really scattered.

Reid: Okay, so you’re looking at is it….is it designed well?

Cathy: Yeah.

Reid: If…..if the bonuses are useful that helps

Cathy: and are they really an expert in the field? Or already someone who’s like armchair cowboy kind of thing saying people should do this and they’ve been in the field doing it. Have they actually tried these things?

Reid: Okay.

Cathy: And had success.

Reid: Anything else you want to add there?

Cathy: There’s not an exact lookout for the most part. I’m a big fan of deciding I want something and if I can waiting 24 hours to see if it’s still important.

Reid: Yeah….yeah understand like sometimes you’re making emotional decisions. I mean another thing that you can do is I…I believe and we teach at sex geek summer camp that everybody and this is also kind of a in the U.S. this is kind of law you should have a 30-day money back guarantee.

Cathy: For high-priced things really get through this

Reid: for…. what’s high-priced thing?

Cathy: Like a car or a $20,000 program or something like that.

Reid: You know what the cutoff is?

Cathy: I don’t know what the cutoff is

Reid: Okay, so but you know most of you aren’t going to

Cathy: A house

Reid: charging $20,000

Cathy: Yeah.

Reid: for a

Cathy: But no I just

Reid: for a program.

Cathy: wanted to say that. They don’t…’s not always 30 days.

Reid: Yeah. So you’ve got a 30 day money back guarantee for like camp is 497 for the 5 day business retreat and you’ve got 30 days to change your mind with any of my online courses there’s a 30 day money-back guarantee because I want you to….to be able to test-drive the course and see if it’s a good fit for you.

Cathy: Yeah.

Reid: But the note of understanding when you’re making an emotional buying choice in waiting 24 hours.

Cathy: Yeah.

Reid:  Or if you really like want to just like enjoy the emotion only buy things that have a 30 day money back guarantee

Cathy: If you’re someone who returns stuff

Reid: Yeah.

Cathy: 95% of people won’t return things so or they forget or it’s past 30 days or whatever so if you’re someone who do that put it….put a date in your calendar and try it out.

Reid: Yeah, yeah and that reminds me I’ve got to cancel my eFax subscription because I keep forgetting and they keep charging me 15 bucks.

Cathy: Yeah.

Reid: But you know those little things add up and this is more of the advice for you to understand and be able to figure out when you can when you’re going to invest in the course that you win.

Cathy: Yeah.

Reid: That you actually do the course and implement the information. This is also a design situation for those of us who design online courses.

Cathy: Yeah.

Reid: You want to be able to design your courses so that people actually do them and actually change their lives and where hello Doggy’s!

Cathy: Hey.

Reid: But you want to build your courses so that people are implementing the things that they’re doing

Cathy: You should get a shot of those flowers.

Reid: and you want this to….to be able to you know also bounce back on you so that you can here we go we’re going to get some flowers there. Look at the Cherry blossoms but you want to design your courses one so that people do them but you want to leverage too yourself as somebody who does courses or takes the training

Cathy: Yeah.

Reid: or workshop what can you do to implement? Cathy and I went to a business summit recently so we’re going to sit down in a little bit outside and just go over our notes and figure out what was it from that The Traffic and Conversion Summit that we want to implement in our businesses around marketing.

Cathy: And I kept a few pages in the back of my notebook for when either both of us were really inspired by something I’d write it down and it wasn’t everything it was just something that we thought could really take action then we’re going to review them and figure which ones we want to take action and no.

Reid: So if you know you’re somebody who when you buy things you never return them that you have a tendency to keep the hope in the box.

Cathy: Yeah.

Reid: Then if you don’t ever do programs and you’re not going to return them if you test-drive them then maybe you shouldn’t be buying any programs because they’re not a good investment because you’re actually not going to fulfill on them.

Cathy: Yes.

Reid: One of the things you can do is leverage your peers and your community to get courses done to implement things.

Cathy: Yeah.

Reid: So I come down to San Jose but….but……but mostly to bug Cathy but for us to implement things that we’re working on who can be your accountability buddy or your co…Co-work buddy for implementing a particular program? One of the things that we do at sex geek summer camp is part of the big bonus and benefit of camp

Cathy: Is to get to meet all these awesome people

Reid: Yeah, you get to meet all these awesome and form friendships with people so that you can continue learning and applying and not feel so alone with all the tools and tricks and….and stuff that you need to implement in your business to grow your business.

Cathy: Yeah and one way I found like if I’m getting really busy and it’s hard for me to

Reid: I’m going to get on the other side now.

Cathy: Okay ‘coz the sun

Reid: Yeah.

Cathy: If I’m having trouble getting into a program I might look and see if someone else bought it. I mean get together for the weekend and just like watch it and get it done and then I have someone to say “oh, you’re on Facebook looking at [Inaudible 00:09:44] now come on, come on we got to watch videos.”

Reid: And that can be something that you do when you Skype in together

Cathy: Yeah.

Reid: if you’re remote and you just leave the Skype

Cathy: Yeah.

Reid: thing on as you watch videos together

Cathy: And you can anchor it

Reid:  we’ve done that.

Cathy: Yeah. We’ll watch an hour and then we’re like “hey, what did you get out of that? Anchor it.

Reid: If there’s a Facebook group for the particular program

Cathy: Yeah, you can ask.

Reid: be active in the program and….and ask you know who is also doing the program right now and wants to join me on my week two? Who wants to join me? You can be the person Heather Elizabeth in Canada

Cathy: Yeah. Hey Eli!

Reid: for sex geek summer camp Heather signs on to the sex geek summer camp secret Facebook group every Friday

Cathy: She’s amazing.

Reid: and basically does a Friday roll call

Cathy: Uhuh…..

Reid: And

Cathy: who accomplished well what’s going on

Reid: And that keeps Heather in her own game in playing and being accountable and is also supporting. So for

Cathy: Yeah.

Reid: some of you having like electing yourself as like the….the weekly cheerleader might help you be more in the course and also inspire other people. It’s mostly like how can you use other people your….your peers to combat the “I have to do this all alone

Cathy: Yeah.

Reid:  and not be accountable.”

Cathy: I think one other thought that occurred to me when you’re looking at a program or deciding if you want to invest with the Mastermind or something look at their fundamental philosophy of how life works and who people are because I have gritted my teeth through some people that were very commercial and like just get the money and run because I learned techniques that was really hard and it was it like it took extra effort. So if you can find people that are aligned with what you want to teach and be in the world that makes it easier.

Reid: If any of the stuff that we’re sharing is useful to you I’m going to say come to camp

Cathy: Yes.

Reid: whether your identify as a sex educator as long as you’re under the umbrella of sex-positive some sort of entrepreneur workshop leader, teacher whether your social worker or therapist whether you’re a tantra teacher you could be a yoga instructor that does relationship coaching. If you fall under that umbrella of sex-positive entrepreneur who’s helping people around relationships and intimacy and sexuality go to you can go to for free videos or if you want to register for camp right away and check out more of the FAQ go to and as we leave you on this beautiful day it’s my cheat day and now it’s time for cookie dough ladies and gentlemen.

Cathy: Oh, you brought that.

Reid: Cookie dough!

Cathy: [Inaudible 00:12:24]

Reid: I sneak it out at the house. So if you like chocolate chip cookie dough straight out of the package just click that emoticon and sorry it’s a little bit windy. We’ll talk to you guys later. Thanks Cathy for being

Cathy: Yeah.

Reid: a part of this.

Cathy: Bye guys!

Reid: Bye!

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