How Do You Segment Your Email Lists? | Facebook Walk With Reid
Reid: Hello sex geek! It is Reid Mihalko from https://reidaboutsex.com/ and I am in the Portland Airport here at sunset so I figured out I’d give you a little sunset view. Where are you watching in from? As you as you sign on give me a little hello from wherever you’re at and today’s going to be some business advice for sex educators and workshop facilitators and you know anyone who feels like they fall under the sex educator, sex-positive entrepreneur umbrella like you can be a yoga instructor who helps people with intimacy and things like that, you can be a sex worker or a cam person or a blogger or a toy reviewer or somebody who works for….for a sex education or a sex toy store however you identify if this information is for you and it might also be useful for you if you’re just an entrepreneur or somebody who hustles to get their…..their gigs.
Some of the people who’ve come to sex geek summer camp have brought their partners who were not in the Sex Ed world but like musicians and things like that and they’re like “dude, like this advice is really useful for us too” and it is because it’s mostly about like how do you make a living online when you are a are somebody who….who is in charge of marketing and getting the word out about your skills whatever those are your services and so this advice can be really helpful for lots of people but we will focus it on sex educators today with this fine Portland sunset as we as I walk on the conveyor belt here and just slowly panning….panning the people or the places here in Portland.
So what we’re talking about today is segmenting your email lists which sounds really boring but you can you can there’s that kids waving in the restaurant because I’m Facebook living but you can you can make segmenting your list somewhat exciting and I will invite you to check out the way that I one of the ways I do it is on my sharing the awkward formula — The Embrace the Awkward Formula that I created and that would be a freebie or freemium, I have a worksheet that helps people learn the awkward formula and I have a link that I can direct people to so that they can sign up for the free download. So that freemium you can get at https://reidaboutsex.com/awkward and when you get there I want you to notice what your choices are because there is a there’s a little video that explains the awkward formula and why it’s important and then invites people to sign up for the particular use of the awkward formula that works best for them. So there’s the non-sex educators and this will give you a free video in the download for how to apply it to your….your relationship life and then there’s the sex educator version so if you want to figure out how to use the awkward formula in your professional life and let’s see if we can get the kids Hi, there they are. They’re waving and so there’s the version for how you could use The Embrace the Awkward Formula for your professional life or in business and then by clicking either one of those buttons you get you sign up and it gives you the access link but if you sign up depending on which button for the particular list that you’re interested in and why that’s helpful for me is I then know that I’m marketing to somebody who just wants relationship information or to somebody who wants business advice and that can be really useful down the road when I’m targeting specific things because I don’t want to necessarily be emailing people about sex geek summer camp if they’re not a sex educator or a workshop leader or facilitator or healer because they don’t want business advice they’re coming to my website looking for relationship advice and tools and tips and tricks and then when I’m having a….a retreat or an online course that’s specifically for you know what I would call muggles non-sex educators I know who specifically to send that information to. Now for you as a sex educator and workshop leader you might be interested in my two-day retreat for muggles on sexuality skill sets but you’re not necessarily looking to sign up for those kinds of courses. If I’m going to talk to you about those courses what I’m going to do is say hey you might want to check out this retreat and how I’m marketing it because that’s going to be useful for that’s going to be useful for you for you know understanding how I’m marketing in things that are working and then that you know might be just curious and useful for you when you’re watching you know if you’re somebody who likes to watch other people’s marketing and how people are selling things online and what other educators are doing, I can market to you and tell you about the retreat but I’m going to tell you that I’m sharing the retreat with you from a marketing perspective. So it’s more honed in to the things that you’re wanting to learn and that you’re interested in so it’ll occur less spammy but in the situation where we’re doing that kind of ABE Always Be Educating when I’m approaching it from that perspective, targeting the things that you’re looking for just make those emails more useful to you. I could just send you the marketing that I’m sending the muggles but you’re going to be like “well, Reid I don’t really want to go to the retreat.” However, I can educate you as to why I’m marketing it in this specific reason or ABCD and then that makes that whole situation very more in alignment with what you’re reaching out to me, to begin with. Now, maybe you come to the retreat or maybe not but that’s not the point I’m teaching you Always Be Educating, I’m teaching you why I’m showing you the….the marketing for retreat and I’m kind of revealing some of the business stuff behind it and that makes it more interesting to you and then you know maybe you have a client or something like that that you want to recommend the retreat to and then you reach out to me about the affiliate program and to find out that if you recommend let’s say the….the Deep Dive Retreat you know you could get your affiliate link and then market that you can market to your list “hey, Reid has his retreat going on that might be really useful for what you’re wrestling with and what you want to work on go check it out and by the way it’s an affiliate link so I will make money get a caught of the action if you actually sign up for Reid’s thing.” So things like that and I think that’s going to be to say I’ve got another phone call I have to jump on in a minute and I don’t want to be late for that but I wanted to get my little live in today while I’m broadcasting from the beautiful Portland International Airport here in Portland, Oregon as of the sun setting.
So please leave your comments. I’ll take a look at them when I get a chance and answer them and leave some emoticons if you want as we’re leaving and I hope that the segmenting ideas make sense to you and why that would be important and go check out https://reidaboutsex.com/awkward and sign up for one of those lists and then see what emails you get from my automated system after that and you can start to see one of the ways that I’m segmenting lists and providing people with information that’s hopefully really useful. Alright? Bye, everyone. See you tomorrow!